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Privacy policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.flairlondon.com (the “Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also gather information about:

  • Individual web pages or products that you view.
  • Websites or search terms that referred you to the Site.
  • How you interact with the Site.

This automatically collected information is referred to as “Device Information.”

By using our website, you (the visitor) agree to allow third parties to process your IP address to determine your location for currency conversion. You also consent to have that currency stored in a session cookie in your browser. This ensures the selected currency remains consistent while browsing.

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device, often including an anonymous unique identifier. Learn more about cookies and how to disable them at www.allaboutcookies.org.
  • Log Files – These track actions occurring on the Site and collect IP addresses, browser types, Internet service providers, referring/exit pages, and timestamps.
  • Web Beacons, Tags, and Pixels – Electronic files that record browsing behavior on the Site.
Order Information

When you make a purchase, we collect your name, billing address, shipping address, payment details (including credit card numbers), email, and phone number. This is referred to as “Order Information.”

When we refer to “Personal Information”, we mean both Device Information and Order Information.

2. How Do We Use Your Personal Information?

We use your information to:

  • Fulfill orders (including processing payments, arranging shipping, and providing invoices/order confirmations).
  • Communicate with you about your order.
  • Screen for potential fraud (using IP addresses and other security measures).
  • Provide targeted marketing and advertisements (with consent).
  • Optimize our Site (using analytics to improve performance).

3. Legal Basis for Processing Personal Information

We process your data under the following legal bases:

  • Contractual Necessity – To fulfill orders, process payments, and provide customer support.
  • Legitimate Interest – To prevent fraud, improve services, and send marketing to existing customers.
  • User Consent – For email/SMS marketing and tracking cookies (you can withdraw consent at any time).

4. Sharing Your Personal Information

We share your data with third-party service providers to help operate our business, such as:

We use third-party services under GDPR-compliant Data Processing Agreements (DPAs) to ensure lawful data processing.

Additionally, we may disclose your data when required by law (e.g., court orders, subpoenas, legal investigations).

5. Behavioural Advertising

We use Personal Information to show targeted ads. You can learn more about targeted advertising by visiting the Network Advertising Initiative’s (NAI) educational page here.

Opt-Out Links for Major Ad Platforms:

You can also opt out via the Digital Advertising Alliance here.

6. Cookies and Consent

We use cookies to enhance your experience. By clicking “ACCEPT”, you consent to all cookies.

You can manage your preferences or withdraw consent at any time via our cookie settings page.

7. Do Not Track

We do not alter our Site’s data collection and use practices when we detect a Do Not Track (DNT) signal from your browser.

8. Your Rights

If you are a European (UK/EU) resident, you have the right to:

  • Access the personal data we hold about you.
  • Request corrections to inaccurate data.
  • Request data deletion (subject to legal/tax retention requirements).

To exercise these rights, email support@flairlondon.com with the subject “Data Request”. We will respond within 30 days.

Additionally, if you are an EU/UK resident, we process your data to fulfill contracts (e.g., fulfilling orders) or pursue legitimate business interests (e.g., marketing). Your data may be transferred outside of Europe (e.g., to the U.S. or Canada).

9. Data Retention

We retain your personal data as follows:

  • Order data – 5 years (for legal/tax compliance).
  • Marketing data – Until you unsubscribe or 24 months of inactivity.
  • Customer support data – 12 months after case resolution.

You can request data deletion at support@flairlondon.com.

10. Mobile Terms of Service

By signing up for SMS/text messaging, you consent to receive automated marketing texts at the number provided. Message frequency varies.

Key Terms:
  • You can opt-out anytime by texting STOP.
  • Message/data rates may apply (check with your provider).
  • Your number will not be shared or sold.

For support, email support@flairlondon.com.

11. Changes to This Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. We recommend checking this page regularly.

12. Contact Us

For questions, requests, or complaints, contact us at:
Email: support@flairlondon.com